Guides for New to TV clients – guide to planning and buying airtime

Guides for New to TV clients – guide to planning and buying airtime

To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides will cover the TV commercial production process and what it takes to make a good ad too. Step 1 – Develop a...
Guides for New to TV clients – guide to planning and buying airtime

Why performance TV is the solution to your optimisation problem.

If press advertising in newspapers and magazines is the main channel you use for sales and acquisition of new customers, and you previously optimised your media schedule based on comparative call volumes or outcomes from a range of press titles, you may be struggling...