The Direct Mail Code of Practice: What you need to know

The Direct Mail Code of Practice: What you need to know

We’ve waited with bated breath but it’s finally here – the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which...
What we learnt from Campaign’s TV Advertising Summit

What we learnt from Campaign’s TV Advertising Summit

It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers together to discuss how best to...