BT: Utilising Homemover data to drive efficiency

BT: Utilising Homemover data to drive efficiency

Challenge:​ The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals...
Dementia UK: Creating a test and learn strategy to grow media inserts

Dementia UK: Creating a test and learn strategy to grow media inserts

Challenge:​ Dementia UK wanted to explore inserts to spread the word about their ‘Remember A Star’ Christmas campaign. They came to us with a stringent budget and high response targets which would be a stretch to achieve, along with a tight deadline. Impact:​ We...