Join the Dot's Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For brands which have previously been reliant on cookies for targeting and...
News and insights
We love difference. Different views and different thinking provide a different approach. We are constantly learning, developing, and finding new ways to get results for our clients.
Guides for new to TV clients – a guide to the TV commercial production process
To run a campaign, you need to buy the right airtime and create an effective commercial. This guide looks at the TV commercial production process, but you can also look at our guide to buying the airtime, and our third post in the...
Protecting Paws: Revisiting offline marketing to increase donors for the RSPCA
The Client The RSPCA is the largest animal welfare charity in the UK, specialising in animal rescue and furthering the welfare cause for all animals. Karen Pierre (Marketing Manager – Donor Recruitment) approached...
Key things you need to get right for your first TV campaign
It’s a big decision to venture into the TV world for the first time and if you don’t have all your data points joined up, you might feel like you’ve failed at the beginning. However, if all the right pieces are in place at the outset, TV...
Why you need data-led print marketing this winter
With more people working from home again, now is the perfect time to generate excellent ROI on print marketing campaigns. New audiences are interacting with and engaging with media such as direct mail, door drop and partially addressed...
Ben Briggs is judging the DMAs – Best use of Unaddressed Print
I’m excited to have been chosen to judge a new category for unaddressed print, combining all print media elements I love across inserts, point of sale, or off-the-page advertisements in newspapers or magazines and looking across both consumer and B2B categories.