Fundraising Through the Cost-of-Living Crisis 

Are you already feeling the effects of economic downturn? 

Data shows many UK adults have or are likely to reduce their spending in response to the cost-of-living crisis. The knock-on effect from this is going to mean that charities and the not-for-profit sector are going to be put under pressure as the size of the audience needing support grows. 

Uncertainty can bring opportunity 

During an uncertain economic landscape, there is an opportunity for charities to effectively communicate their cause with audiences that they may not have resonated with before. 

Download this Charity Week podcast, ‘Fundraising Through the Cost-of-Living Crisis’, hosted by Lauren Weymouth.  Gain insight from Ben Briggs (Managing Partner of Join the Dots).  Discover how a highly data-driven approach to strategy and spend has helped our clients, including The British Red Cross, The Salvation Army, The RSPCA, Blind Veterans, and YMCA.   

Learn how to: 

  • Justify your ask levels by telling a story and informing what different values mean to your charity and those that you support 
  • Adapt your messaging strategy for better understanding of how the cost-of-living crisis is affecting your work 
  • Prepare for change in how your supporters give