.
Challenge :
The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix.
Impact:
Using our extensive knowledge of the inserts market place, we drew up a robust test and learn strategy. We also initiated a media efficiency strategy, reducing media cost per thousands to help deliver a positive ROI.
Results:
Since 2008 we have scaled TSA’s annual inserts volume from 800,000 to 8 million, an increase of 900%. We use a combination of various genres including national press, magazines, catalogues and product dispatch. All of this is delivered alongside continuation of the positive ROI required.
Outcome:
Inserts has become one of the client’s best-performing acquisition channels with one of thee highest ROIs of all their channels and has a continued presence in their marketing mix.
