What is Herdify?
Herdify is a really smart refinement tool which helps us find even more audiences. By blending behavioural science and sales data, we can deliver nuanced segmentation data for addressable media. The team behind the tool harness an AI model, first used in pandemic science, to predict where communities are forming in the real world and how brand influence will transmit between people. They then look for patterns to identify the location and frequency of how messages are being spread. All of this is super useful and very clever.
How we work with them
We’ve partnered with Herdify on a number of occasions to help our clients get right into the heart of their pre-existing, real-life communities. Every marketer is looking to target the right people, at the right time, with the right message. Using our traditional targeting methods, we overlay Herdify’s data, allowing us to refine those targets to a greater degree, whether that be for direct marketing, digital, TV, radio or any other medium. The results we’ve seen are staggering.
Why we work with them
By refining our targeting to only focus on active communities, we can target fewer people, eliminating waste – whether that be a radio ad that falls on deaf ears, a press insert that goes straight in the bin or an online ad that gets scrolled right by… All the things marketers used to assume were unavoidable. What we really love about this hyper-focused approach is that it also reduces the physical waste associated with traditional methods of direct marketing. As a proud B Corp-certified company, we’re always looking for more sustainable and environmentally-friendly ways of doing things.
Who would benefit from our partnership?
If you know exactly who your ideal customer is but you just don’t know where to find more of them, or you want to run highly-targeted campaigns, this is a great way forward for you. If this is you, or we’ve just piqued your interest and you want to find out what’s achievable, get in touch using the form at the bottom of this page and we can talk it through!
What is behavioural science?
Put simply, behavioural science is the study of how cultural, psychological and societal factors drive human behaviour. Within marketing, it’s used to influence attitudes and buying behaviour.
See some classic behavioural science techniques here…
Case studies
Abel & Cole
Using community insights, we were able to detect where consumers were already talking about Abel & Cole.
Diamond Whites
By targeting people who had already been exposed to Diamond Whites through word-of-mouth, we helped stop the guesswork.
Pepper Sq
We helped Pepper Sq find those all-important pockets of champions – and it really paid off.
Perrys
Working with Herdify, and their community detection tool, we found where people were already talking about Perrys.
Need help with a project?
If you need help and advice, our expert team are here to help. Get in touch today and discover how we can help you join the dots.
