With over 18-years’ experience in the industry, Ben runs our talented team and is responsible for client strategy and the overall direction of the business. He will translate your brand’s data into insight and turn that insight into innovative media plans. He’s also a founding member of the DMA Media Council, and a Fellow of the IDM.
Ben has had the honour of being a Judge for the DMA Awards on five occasions and was part of the DMA Award winning team for his work with the RSPCA.
Ben strives for a happy and fulfilled team and is passionate about training and educating the next generation of media planners as well learning a new trick or two himself, having completed the renowned Mark Ritson Mini MBA and finishing in top 200 students globally. He also holds an ILM Level 4 in Leadership and Management. Ben hopes to shake up the media agency landscape with a new look on media planning and focus on innovation, bringing media and technology together.
What does Join the Dots mean to you?
The marketing industry continues to evolve at a rapid pace and has become full of buzzwords, jargon, and meaningless metrics. To me, Join the Dots means simplicity and creating connections, dots like data on their own are meaningless, but it’s when you start to join those data dots together, turning that data into insight, you start to bring those dots to life. Connecting audiences to communication channels, online with offline, acquisition to retention, and analogue with digital to drive better business outcomes.
Ben is a passionate sportsman and was a professional cricketer in Australia for a year.
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