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Charity

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Case study

Christmas campaign success with YMCA

Challenging changes YMCA is the world’s oldest and largest youth charity, supporting communities through youth work, childcare, fitness programmes, homelessness...

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Financial services

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Legal & General: Driving growth through door drop

Challenge L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came...

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Charity

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The Salvation Army: Utilising the power of partnerships

Challenge As coronavirus hit the UK, The Salvation Army, with its 650 centres across the country, was at the...

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Travel

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Avalon Waterways: Increasing brand awareness with data led approach to DRTV

Challenge Avalon River Cruises had low, unprompted brand awareness which they wanted to increase and ultimately convert into passenger numbers, but...

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Retail

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Golden Charter: Driving down rates to drive up results with media inserts

Challenge Golden Charter faced a paper stock price increase of 11% which would have made inserts cost-inefficient as an acquisition channel. We needed...

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Charity

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Blind Veterans UK: Driving new donors with partially addressed mail

Challenge In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail....

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Retail

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BT: Using lead generation to improve the customer journey

Challenge With GDPR approaching and BT unsure of what their post-GDPR activity would look like, the challenge was to scale leads with...

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Charity

Case study

Blind Veterans UK: Using DRTV to recruit new audiences

Challenge In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail....

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FMCG

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James Wellbeloved: Strategic pawfection

Challenge James Wellbeloved launched a new D2C product offering for dog owners in Summer 2020. Any acquisition media was required to deliver a...

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FMCG

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James Wellbeloved: A data-led approach to letterbox media

Challenge James Wellbeloved launched a new D2C product offering and so wanted to find dog owners in the UK using letterbox media for...

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