Communications
The right message, backed by evidence
Your customer or supporter data already holds the answer to what to say, to whom and where. Our communications practice puts it to work. We plan messages, media and journeys from that insight, then measure the result against your income or revenue.
Channels
10%
Of businesses currently use customer data to shape both their media and their creative
14%
Higher return on investment from campaigns driven by customer data
38%
Uplift in direct response effects from campaigns driven by customer data
How we work
We start with what your data already says about your supporters or customers: who gives or buys, who lapses and what each audience is worth. Then we build the messages, channels and journeys around that insight.
One team holds the brief, the plan and the results, so nothing gets lost at a handover. When income or sales dip, you get one answer, not two suppliers explaining why it was the other.
We are independent. That means no trade deals, no buying quotas and no internal P&Ls pulling the plan towards a specific channel. Every plan is built from scratch, and the team you meet in the pitch is the team you get.
The practice
What we can do for you
Audience audit
Find out who your most valuable supporters or customers are, where to find more of them and how to reach them. We look beyond basic demographics to signals and intent, including how to reach younger audiences, and benchmark you against your peers.
Media planning audit
See which channels bring in supporters or customers who stay, not just ones who are cheap to win. We test where you are over or under-investing, and why certain channels might not be delivering what you expected.
Creative and production audits
Find out whether your creative is helping or hindering response, and whether you’re paying more than you need to for production.
Connected supporter journeys
We plan the whole journey, from first gift or purchase to win-back. We find where supporters drop out, review your onboarding and retention, and plan for lifetime value, not only cost per donor or customer.
Measurement you can trust
Your CRM and your media report often disagree. We settle it on your CRM income or sales data and benchmark results against the sector – not against our own last campaign. Analysis comes from our Salocin Group colleagues: Wood for Trees for charities and Salocin for commercial clients.
“We’re a media agency with a difference…and yes, we know everyone says that! But with us, it’s true. We’re driven by data and we place strategy front and centre of everything we do so we can deliver unstoppable media campaigns to our clients through the power of connection. What’s more, the team are a nice bunch to work with.”
Clare Arndell, Media Director
The difference we've made
Our specialisms
Explore our other services
Driving real outcomes
Data-led digital channels with pin-point targeting and detailed outcome tracking across all
platforms.
Unique creative opportunities to reach customers directly in their home as part of a connected
campaign.
Data
Data is at the heart of everything we do. We join the data dots to create meaningful insights that
deliver effective campaigns.
Digital media
Data led, results obsessed
We’re an agency that prides itself on being data-led. Digital channels provide us with endless streams of data that allow us to target with pin-point precision and track outcomes at a very detailed level.
Customer-centric, data driven print
The Join the Dots team takes a customer-centric approach from planning through to delivery, meaning the entire process is underpinned by customer insight and driven by data. Only fully GDPR-compliant data forms part of your campaign — complete transparency assured.
Data
The foundation of every campaign
Not only is it GDPR compliant to have clean and accurate data, it’s also the foundation of every campaign at Join the Dots. Whether it’s for acquisition, retention or cross-selling, data is at the very heart of everything we do. ISO27001 accredited — your data safety is our priority.
CX
Connecting the dots across the customer journey
We bring together audience insight, data, CRM, media and technology to design connected customer journeys that guide people from acquisition through to advocacy in a way that feels deliberate, relevant, and valuable.
Creative
Creative built from your media insights
Most media agencies plan your channels and hand creative to someone else, and that is where a lot of campaigns quietly leak. At Join the Dots, we use your first-party data to plan media and to brief creative, so both are built from the same audience insight.
Get in touch
Get in touch with the group
Whether you’re looking to speak to a specific division or want to understand how the Group as a whole could support your organisation — we’d love to hear from you.
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