Scaling a brand onto TV

Scaling a brand onto TV

It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you don’t have the luxury of big...
Why you need data-led print marketing this winter

Why you need data-led print marketing this winter

With more people working from home again, now is the perfect time to generate excellent ROI on print marketing campaigns. New audiences are interacting with and engaging with media such as direct mail, door drop and partially addressed mail as they spend more time in...
Ben Briggs is judging the DMAs – Best use of Unaddressed Print

Ben Briggs is judging the DMAs – Best use of Unaddressed Print

Ben Briggs, Media Director at Join the Dots Why I applied to judge Despite working across a huge amount of different media channels now, the variety of different print channels still get me most excited.  It has the added benefit of tactility which the likes of...